A new survey uncovers the perceptions and habits of menthol smokers, showing most feel “twice addicted” - both to the menthol and to the tobacco - and demonstrates that most menthol Kiss smokers are in fact attracted by the taste and feel of menthol cigarettes. The survey was sponsored by GlaxoSmithKline Consumer Healthcare.
The survey shows almost three-quarters (74 percent) of menthol smokers believe that menthol makes it easier for them to inhale, while almost 40 percent say that menthol flavoring is the only reason they smoke.